Do I need any prior advertising or marketing experience to join?
None at all -- no prior advertising, marketing, or digital background needed. We start from the fundamentals: how paid media auctions work, what makes a campaign convert, and how performance marketers structure accounts across Google, Meta, and LinkedIn. By Week 12, you will have managed live campaigns on all three platforms for real client accounts.
How long is the program, and what does a typical week look like?
12 weeks, 3 live sessions per week -- each 90 minutes. You move from Google Ads fundamentals and Search campaign setup in Weeks 1-3, through Meta Ads and Facebook/Instagram campaigns in Weeks 4-6, LinkedIn Ads and programmatic in Weeks 7-9, and multi-channel attribution, analytics, and client reporting in Weeks 10-12. Expect 5-7 hours of platform practice outside sessions weekly.
How much does the performance marketing course cost? Are there EMI options?
Exact fee and 0% EMI breakdown delivered instantly via the Course Package form at the top of this page. Fill it in and get your full pricing, payment schedule, and curriculum PDF in your inbox in 2 minutes. No calls. No pressure.
Is the program fully online, or is there an offline option?
Yes -- this performance marketing course is available both fully online and at our Mohali/Chandigarh offline centre. The online track is accessible from anywhere in India via Zoom or our platform. Both tracks follow the exact same curriculum, mentors, and live session schedule.
How does the 1-on-1 mentorship actually work?
You get a dedicated senior performance marketing specialist as your personal mentor -- not a junior trainer, not an AI bot. They run live weekly 1-on-1 sessions, review your actual campaign data across Google, Meta, and LinkedIn, and answer questions between classes directly. Unlike group courses, your mentor knows your specific channel mix and career path.
Do you offer a free demo or trial class?
Yes. We offer a 7-day free trial -- sit in on 3 real live sessions, meet your mentor, and work on actual assignments. No credit card required, no commitment. Decide after you've seen it firsthand.
What's your refund / money-back policy?
If you attend our 7-day free trial and decide to enroll, a clear refund window applies as detailed in our Terms & Conditions. We believe in earning your trust upfront -- which is exactly why you get a full week before paying anything.
Will I get a certificate? Is it recognised?
Yes -- an Offshore Academics Placement-Backed Certification, co-branded with Offshore Marketers, an active performance marketing agency managing Rs.3 Cr+ in monthly paid media spend across Google, Meta, and LinkedIn for 50+ real clients. It is backed by live multi-channel campaign experience and a placement team who actively refer graduates to hiring companies and agencies.
What performance marketing jobs do students typically land after the program?
Graduates are placed as Performance Marketing Managers, Paid Media Specialists, Growth Marketing Managers, Digital Advertising Specialists, and PPC & Paid Social Managers. Companies that have hired our students include Offshore Marketers, HP, FedEx, Adidas, and NIVEA. Many graduates launch as freelance performance marketing consultants managing multi-channel client accounts at Rs.50,000-Rs.2L+ per month.
What's the average salary after the program?
Fresh performance marketing graduates typically see starting packages of Rs.4L-Rs.6L per annum -- higher than single-platform specialists because you can manage the full paid media stack across Google, Meta, and LinkedIn. With 1-2 years of experience, this rises to Rs.8L-Rs.15L+. Freelance consultants managing 3-5 client accounts across platforms typically earn Rs.60,000-Rs.2L+ per month.
Will you help me get placed or find freelance clients?
Yes, placement support is baked into the program. Our team actively shares job openings in the alumni network, provides resume reviews, LinkedIn optimisation, and direct referrals to hiring companies. For freelancers, we run dedicated sessions on pitching clients, setting retainer rates, and handling your first multi-channel performance marketing account.
What platforms and tools will I be trained on?
You get full hands-on training with Google Ads Manager, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics 4, Google Tag Manager, Looker Studio, Supermetrics, Triple Whale, DV360, and 10+ additional performance marketing tools -- the complete multi-channel stack used by agency performance marketers managing live client spend daily. All tools included at zero extra cost.
Do I need my own ad accounts or a personal ad budget?
No personal budget required. During the course you work on live client campaigns already running at Offshore Marketers across Google, Meta, LinkedIn, and programmatic (DV360) -- campaigns with real budgets, real data, and real ROAS targets across all four platforms. You learn performance marketing by managing real money, not burning your own.
What does a performance marketing manager actually do day-to-day?
A performance marketing manager runs paid campaigns across Google, Meta, LinkedIn, and programmatic platforms to hit revenue, lead, and ROAS targets. Core daily tasks: reviewing cross-channel dashboards, adjusting bids across platforms, testing ad creatives, building audience segments, managing Performance Max and Meta Advantage+ campaigns, tracking conversions in Analytics 4, and preparing multi-channel client reports. Most agency performance marketers manage 4-8 active client accounts across two or more platforms simultaneously. This course trains you on exactly these workflows from Week 1.
Is performance marketing still a high-demand career in 2026?
Yes -- performance marketing is one of the most in-demand and best-compensated skill sets in India's digital sector in 2026. India's digital advertising market crossed Rs.50,000 crore in FY2025 (FICCI-EY India Media & Entertainment Report 2025), with performance-driven channels -- paid search, paid social, and programmatic -- accounting for the majority of that spend. Every D2C brand, e-commerce business, and B2B company actively hires performance marketing specialists who can manage multiple paid channels simultaneously. Start with the 7-day free trial, no card.
How soon can I start earning after the program?
Most students land their first job or freelance client within 4-8 weeks of completing the course. Entry-level performance marketing roles start at Rs.4L-Rs.6L per annum -- higher than single-channel roles. Freelance consultants managing 3-5 client accounts across Google, Meta, and LinkedIn typically earn Rs.60,000-Rs.2L+ per month. Our placement support team actively connects graduates with live job openings. The stronger your multi-channel portfolio, the faster you start earning.
Who is this performance marketing course designed for?
This course is built for complete beginners with no advertising background, marketing professionals who want to add paid media to their skill set, business owners who want to manage their own campaigns across Google, Meta, and LinkedIn, and freelancers who want to offer full-stack performance marketing services to clients. No prior experience needed to start.
What is performance marketing?
Performance marketing is a results-based advertising model where brands only pay for measurable outcomes -- clicks, leads, purchases, or conversions -- rather than for ad impressions alone. It covers paid search (Google Ads), paid social (Meta and LinkedIn Ads), programmatic display advertising, and attribution-tracked campaigns. Unlike brand advertising, every performance marketing campaign is tracked, measured, and optimised toward a specific, quantifiable business result. It is the dominant advertising model for D2C brands, e-commerce businesses, and B2B companies that need to justify every rupee of ad spend.
What is the difference between performance marketing and digital marketing?
Digital marketing covers every online marketing activity -- including SEO, content marketing, email, social media, and paid advertising. Performance marketing is specifically the paid, measurable, results-based subset of digital marketing. A digital marketer might write blog posts and manage organic social; a performance marketer runs paid campaigns on Google, Meta, and LinkedIn and is accountable for ROAS, CPA, and conversion targets. This course focuses exclusively on performance marketing -- the paid, attribution-tracked channels.
What is the difference between performance marketing and brand marketing?
Brand marketing builds awareness and emotional connection over time -- through content, PR, sponsorships, and above-the-line advertising -- without necessarily tracking individual conversions. Performance marketing delivers measurable, immediate results: a paid search campaign that generates leads, a Facebook Ad that drives purchases, or a LinkedIn campaign that fills a sales pipeline. Both matter to businesses, but performance marketers are measured by ROAS, CPA, and conversion data, not by brand sentiment. This course focuses entirely on the performance side -- where every rupee of spend is tracked and justified.
Can I become a performance marketing specialist without a marketing degree?
Yes -- performance marketing is a results-based profession. Employers and clients hire based on your ability to manage campaigns across Google, Meta, and LinkedIn, hit ROAS targets, and reduce cost-per-acquisition -- not your educational background. A multi-channel portfolio showing real results across three platforms outperforms a marketing degree with no live account experience every time. This course gives you both the live campaign experience and the agency-backed certificate to prove it.
Do I need a large ad budget to practise performance marketing?
No personal ad budget required -- this is the single most important thing to understand about this course. You work on live client campaigns already running at Offshore Marketers across Google, Meta, and LinkedIn with real budgets, not test accounts. You learn performance marketing by managing real multi-channel spend under mentor supervision, not burning your own money. See this firsthand during your 7-day free trial -- no card, no commitment.
Is this a paid media course or a PPC course?
Yes -- this is a complete paid media and performance marketing course covering PPC (Google Search and Shopping), paid social (Facebook, Instagram, and LinkedIn Ads), programmatic display, and multi-channel attribution. "Performance marketing course", "paid media course", and "PPC course" are often used interchangeably -- this course covers all of them, plus the analytics and attribution layer that connects every channel to a measurable business result.
What is programmatic advertising?
Programmatic advertising is the automated buying and selling of digital ad inventory using real-time bidding (RTB) technology -- instead of negotiating placements manually with publishers, advertisers use demand-side platforms (DSPs) like Google DV360 to target specific audiences across millions of websites and apps simultaneously. Programmatic delivers display, video, and native ads based on audience data rather than fixed placements. It is the technology layer that powers display advertising at scale and is a core component of full-stack performance marketing. This course covers DV360 programmatic fundamentals alongside Google Ads, Meta Ads, and LinkedIn.
Can I use this course for B2B paid media and LinkedIn Ads specifically?
Yes -- LinkedIn Ads and B2B paid media are a dedicated module in this course. You learn LinkedIn Sponsored Content, Lead Gen Forms, InMail campaigns, and audience targeting by job title, company, and industry -- the core toolkit for B2B performance marketing. Weeks 7-9 focus specifically on LinkedIn and programmatic, making this the most comprehensive B2B paid media training in the curriculum. If your goal is B2B lead generation through paid channels, this course is built for it.