Offshore Academics: Learn Facebook & Instagram Ads

Chapters	Course Format	For
5 Lessons	Online/Offline	Beginners, Students & Professionals

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Course Chapter

Module 1:

Introduction

Learn the basics of Facebook and Instagram advertising and how to create effective campaigns.

Lesson: Lesson 1.1:

Learn how to set up a Facebook and Instagram business profile.

Lesson: Lesson 1.2:

Learn how to create your first Facebook and Instagram ad campaigns.

Lesson: Lesson 1.3:

Learn the differences between organic and paid posts on both platforms.

Lesson: Lesson 1.4:

Learn the structure of an ad campaign and how to set objectives.

Lesson: Lesson 1.5:

Learn the key metrics to measure ad success and campaign performance.

Module 2:

Targeting & Audience Segmentation

Learn how to target the right audience and optimize your reach for maximum engagement.

Lesson: Lesson 2.1:

Learn how to choose the right ad format for your campaign goals.

Lesson: Lesson 2.2:

Learn how to design image and video ads for maximum impact.

Lesson: Lesson 2.3:

Learn how to write ad copy that captures attention and drives conversions.

Lesson: Lesson 2.4:

Learn how to use creative tools to enhance your ads.

Lesson: Lesson 2.5:

Learn how to use call-to-action buttons effectively to drive engagement.

Module 3:

Ad Formats & Creative

Learn how to create compelling, visually appealing ads for Facebook and Instagram.

Lesson: Lesson 3.1:

Learn how to create Instagram ads that resonate with your audience.

Lesson: Lesson 3.2:

Understand Instagram’s ad formats and placement options.

Lesson: Lesson 3.3:

Learn how to use hashtags and targeting for effective Instagram campaigns.

Lesson: Lesson 3.4:

Learn how to use Instagram Insights to track ad performance.

Lesson: Lesson 3.5:

Optimize Instagram campaigns based on data for better results.

Module 4:

Budgeting & Ad Management

Learn how to manage your ad budget and ensure cost-effective campaigns.

Lesson: Lesson 4.1:

Learn how to set budgets for daily or lifetime campaigns.

Lesson: Lesson 4.2:

Learn how to allocate your budget effectively across multiple ads.

Lesson: Lesson 4.3:

Learn how to monitor and adjust bids for better ROI.

Lesson: Lesson 4.4:

Learn how to manage ads for different platforms (Facebook, Instagram).

Lesson: Lesson 4.5:

Learn how to scale successful campaigns without exceeding budget limits.

Module 5:

Ad Optimization & Analytics

Learn how to optimize your ads and use data to improve performance.

Lesson: Lesson 5.1:

Learn how to use Facebook Ads Manager to optimize your campaigns.

Lesson: Lesson 5.2:

Learn how to conduct A/B testing to improve ad performance.

Lesson: Lesson 5.3:

Learn how to analyze key metrics such as CTR, CPC, and conversion rates.

Lesson: Lesson 5.4:

Learn how to refine your ads based on performance data.

Lesson: Lesson 5.5:

Learn how to reallocate budget and adjust creative based on insights.

Module 6:

Advanced Strategies

Learn how to implement advanced strategies for more effective advertising.

Lesson: Lesson 6.1:

Learn how to implement retargeting ads to re-engage potential customers.

Lesson: Lesson 6.2:

Learn how to use Instagram Shopping and Facebook Shops for eCommerce.

Lesson: Lesson 6.3:

Learn how to leverage influencers to expand ad reach.

Lesson: Lesson 6.4:

Learn how to use dynamic ads for personalized marketing.

Lesson: Lesson 6.5:

Learn how to optimize ads for mobile devices to enhance performance.

Get All the Details! Download Our Brochure and Start Your Digital Marketing Journey Today!

You Will

When you enroll in our Digital Marketing course, you’ll get so much more!

01 Learn from Experts

Learn Facebook & Instagram ads from industry experts. Gain actionable insights and strategies to create successful ad campaigns that drive results.

02 On-Hand Learning

Master ad creation with hands-on lessons and practical examples. Apply your learning immediately to create campaigns on Facebook and Instagram.

03 Paid Tools Access

Use premium tools like Facebook Ads Manager and Instagram Insights for creating and optimizing ad campaigns without additional cost.

04 Live Projects

Work on live campaigns to apply your learning and build a portfolio. Get real-world experience with Facebook and Instagram ads for businesses.

05 Influencer Interaction

Connect with Facebook & Instagram ad experts. Learn their strategies for success and gain insights on growing your ad career from the best in the industry.

Choose Offshore Academics

It's Our Choice by the Way

Empowering Students with Knowledge, Confidence, and Success – Offshore Academics Leads the Way!

Industry-Relevant Curriculum

Stay up-to-date with the latest trends and strategies in Facebook & Instagram ads. Learn what works now in social media advertising to drive results.

Personalized Mentorship

Get one-on-one guidance from experts in Facebook & Instagram ads. Tailored feedback to help you refine your ad campaigns and boost your success.

Job & Freelance Support

Learn how to create high-performing Facebook and Instagram ads and gain connections to land jobs or freelance gigs in social media marketing.

Live & Recorded Sessions

Access live and recorded sessions to learn at your pace. Perfect for creating Facebook & Instagram ads and optimizing them based on real-time feedback.

Interactive Workshops

Engage in practical workshops focused on Facebook & Instagram ads. Apply your knowledge by working on actual campaigns for hands-on experience.

Your Questions

Do I need prior experience in social media ads to join this course?

No, our Facebook & Instagram Ads Course is designed to be beginner-friendly. You don’t need any prior experience with Facebook or Instagram ads. Whether you’re starting from scratch or refining your skills, you’ll learn everything you need to create, manage, and optimize ads effectively. Through personalized mentorship, you’ll receive step-by-step guidance to ensure you grasp each concept and apply it successfully.

How long will it take to complete the course and start running ads?

The course is designed to be flexible, with 24/7 access to content. On average, students complete the course in 3-6 months. As you progress through lessons and interactive workshops, you’ll be creating campaigns on Facebook and Instagram almost immediately. This means you’ll be able to start running ads while you continue learning, refining your skills, and gaining real-world experience throughout the course.

What tools and platforms will I learn in this course?

In this course, you'll get hands-on experience with essential social media advertising tools, including Facebook Ads Manager and Instagram Insights. You'll learn how to use these platforms to create, optimize, and analyze ads. Additionally, you’ll understand how to use targeting, budgeting, and analytics features in real time. This course covers everything from ad creation to performance tracking, ensuring you have the practical skills to manage successful campaigns.

Can I run social media ad campaigns on a small budget?

Yes! One of the key aspects of this advanced social media ads course is learning how to manage campaigns effectively on a budget. You’ll learn how to optimize your Facebook & Instagram ads to maximize engagement and conversions without overspending. From selecting the right bidding strategies to setting daily and lifetime budgets, the course will guide you through creating cost-effective ads that drive results without exceeding your budget.

How do I know if social media ads are the right marketing channel for me?

If you’re looking to engage with your target audience in a visual and interactive way, Facebook & Instagram ads are perfect for you. This course focuses on teaching you how to create highly engaging ads that resonate with users, drive conversions, and align with business goals. Whether you’re promoting a product, service, or event, social media ads offer precise targeting to ensure your content reaches the right audience. Throughout the course, you’ll learn the skills to assess whether social media advertising is the right fit for your marketing strategy.

Will I get job assistance or client leads after completing the course?

Yes! After completing the Facebook & Instagram Ads Course, you’ll receive job assistance, portfolio-building support, and freelancing tips to help you succeed. You’ll have a solid portfolio of real-world projects from your live campaigns, making you an attractive candidate for employers or clients. Additionally, our job support helps connect you with businesses in need of social media ad management. Whether you're pursuing a career in full-time digital marketing or starting your own freelance business, you’ll have the skills, confidence, and support to succeed.