Advanced Social Media Marketing (SMM) Course Training

Chapters	Course Format	For
5 Lessons	Online/Offline	Beginners, Students & Professionals

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Course Chapter

Module 1:

Introduction

Learn the basics of social media marketing and its role in business growth.

Lesson: Lesson 1.1:

Understand the fundamentals of social media marketing.

Lesson: Lesson 1.2:

Learn how to set up business profiles on major social media platforms.

Lesson: Lesson 1.3:

Explore the different types of social media content and their benefits.

Lesson: Lesson 1.4:

Learn how to create a social media marketing strategy.

Lesson: Lesson 1.5:

Explore key metrics for measuring social media success.

Module 2:

Content Creation for Social Media

Learn how to create engaging content for social media platforms.

Lesson: Lesson 2.1:

Learn how to create visuals, videos, and graphics for social media posts.

Lesson: Lesson 2.2:

Explore how to write compelling copy for social media.

Lesson: Lesson 2.3:

Learn how to plan and schedule social media content.

Lesson: Lesson 2.4:

Understand how to use content calendars for consistent posting.

Lesson: Lesson 2.5:

Learn how to create engaging stories and posts for Instagram and Facebook.

Module 3:

Social Media Advertising

Learn how to run effective paid advertising campaigns on social media platforms.

Lesson: Lesson 3.1:

Learn the basics of social media advertising on platforms like Facebook and Instagram.

Lesson: Lesson 3.2:

Explore how to set up and optimize Facebook Ads and Instagram Ads.

Lesson: Lesson 3.3:

Learn how to create ad copy and visuals that drive conversions.

Lesson: Lesson 3.4:

Understand bidding, budgeting, and targeting for social media ads.

Lesson: Lesson 3.5:

Learn how to track ad performance and improve ROI.

Module 4:

Influencer Marketing & Collaboration

Learn how to work with influencers and other brands to amplify your social media reach.

Lesson: Lesson 4.1:

Understand the role of influencer marketing in social media campaigns.

Lesson: Lesson 4.2:

Learn how to find and partner with influencers in your niche.

Lesson: Lesson 4.3:

Explore how to build mutually beneficial collaborations with brands and influencers.Explore how to build mutually beneficial collaborations with brands and influencers.

Lesson: Lesson 4.4:

Learn how to measure the effectiveness of influencer campaigns.

Lesson: Lesson 4.5:

Discover how to manage influencer relationships for long-term success.

Module 5:

Social Media Analytics & Reporting

Master how to analyze social media performance and create actionable reports.

Lesson: Lesson 5.1:

Learn how to track key social media metrics using built-in analytics tools.

Lesson: Lesson 5.2:

Understand how to use Google Analytics in conjunction with social media data.

Lesson: Lesson 5.3:

Learn how to analyze engagement rates and audience growth.

Lesson: Lesson 5.4:

Explore how to create comprehensive reports to measure ROI.

Lesson: Lesson 5.5:

Learn how to adjust your strategy based on analytics insights.

Module 6:

Advanced Social Media Strategies

Take your social media marketing skills to the next level with advanced strategies.

Lesson: Lesson 6.1:

Learn how to leverage user-generated content for social proof.

Lesson: Lesson 6.2:

Explore paid social media strategies for advanced targeting.

Lesson: Lesson 6.3:

Learn how to use chatbots and automated responses to increase engagement.

Lesson: Lesson 6.4:

Discover how to run successful social media contests and giveaways.

Lesson: Lesson 6.5:

Learn how to stay ahead of social media trends and keep your content fresh.

Get All the Details! Download Our Brochure and Start Your Digital Marketing Journey Today!

You Will

When you enroll in our Digital Marketing course, you’ll get so much more!

01 Learn from Experts

Learn social media marketing from industry professionals. Gain hands-on experience and expert guidance to create successful campaigns on platforms like Facebook, Instagram, and Twitter.

02 On-Hand Learning

Master SMM with interactive lessons and real-world case studies. Apply strategies immediately by creating and optimizing campaigns across various social media platforms.

03 Paid Tools Access

Get access to paid social media marketing tools like Facebook Ads Manager and Instagram Insights. Learn how to use these tools for campaign creation and performance tracking.

04 Live Projects

Work on live social media campaigns to build your portfolio. Apply what you learn in real-time, tracking results and refining strategies for increased engagement and conversions.

05 Influencer Interaction

Connect with social media marketing experts. Learn from their proven strategies, and gain insights to grow your social media marketing career with guidance from top professionals.

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Industry-Relevant Curriculum

Stay up-to-date with the latest social media marketing trends and best practices. Our SMM training course ensures you’re learning the most effective strategies in the industry.

Personalized Mentorship

Receive one-on-one guidance from experienced social media marketing professionals. Tailored feedback will help you refine your strategies and become a successful social media marketer.

Job & Freelance Support

Learn essential SMM skills and gain the connections needed to land jobs or freelance projects in the social media marketing field. Our training course prepares you for career success.

Live & Recorded Sessions

Access live and recorded sessions from the social media marketing course. Learn at your own pace while mastering the tools and techniques required to create high-performing campaigns.

Interactive Workshops

Engage in hands-on social media marketing workshops where you apply what you’ve learned in real campaigns. Gain practical experience and build your professional portfolio.

Your Questions

Do I need prior experience in social media marketing to join this course?

No, our SMM training course is designed for beginners. Whether you're new to social media marketing or looking to enhance your skills, you'll learn everything you need, from setting up accounts to running paid ads on platforms like Facebook, Instagram, and LinkedIn.

How long will it take to complete the course and start seeing results?

The course can be completed in 3-6 months, depending on your pace. You’ll start creating and optimizing social media marketing campaigns immediately, applying what you learn to real-world scenarios and measuring results along the way.

What tools will I learn to use in this course?

In this SMM course, you’ll gain hands-on experience with tools like Facebook Ads Manager, Instagram Insights, Hootsuite, and other social media management tools to schedule, track, and optimize campaigns effectively.

Can I run successful social media campaigns without a large budget?

Yes! Our SMM training course teaches you how to maximize results with a small budget. You'll learn how to optimize ad spend, target the right audience, and use organic content strategies to grow your social media presence.

How do I know if social media marketing is the right career for me?

If you enjoy working with digital platforms, content creation, and engaging with audiences, social media marketing is a great fit. This course will help you explore whether it aligns with your career goals and teach you the essential skills needed to succeed in the field.

Will I get job assistance or client leads after completing the course?

Yes! We offer job assistance, portfolio-building tips, and strategies to secure clients as a social media marketer. You'll leave with the practical skills and knowledge to land your first job or begin freelancing in the social media marketing space.