Offshore Academics: Online Google Ads Course Training

Chapters	Course Format	For
5 Lessons	Online/Offline	Beginners, Students & Professionals

Explore Every
Course Chapter

Module 1:

Introduction

Get started with the fundamentals of Google Ads and its role in digital marketing.

Lesson: Lesson 1.1:

Learn the basics of Google Ads and why it's important for businesses.

Lesson: Lesson 1.2:

Understand how Google Ads works and how it fits into the overall marketing strategy.

Lesson: Lesson 1.3:

Learn the different types of Google Ads campaigns.

Lesson: Lesson 1.4:

Set up your first Google Ads campaign.

Lesson: Lesson 1.5:

Explore the Google Ads dashboard and its key features.

Module 2:

Keyword Research and Ad Creation

Learn how to choose the right keywords and create effective ads that get clicks.

Lesson: Lesson 2.1:

Learn how to perform keyword research for Google Ads.

Lesson: Lesson 2.2:

Understand the importance of ad copy and how to write compelling ads.

Lesson: Lesson 2.3:

Learn how to create different types of Google Ads (search, display, video).

Lesson: Lesson 2.4:

Understand how to use ad extensions to enhance ad performance.

Lesson: Lesson 2.5:

Explore best practices for ad targeting and bidding strategies.

Module 3:

Campaign Management

Learn how to manage and optimize Google Ads campaigns for better results.

Lesson: Lesson 3.1:

Learn the basics of campaign setup and budget allocation.

Lesson: Lesson 3.2:

Understand how to manage bids and monitor campaign performance.

Lesson: Lesson 3.3:

Learn how to create and optimize Google Ads ad groups.

Lesson: Lesson 3.4:

Explore advanced Google Ads features like automated bidding and audience targeting.

Lesson: Lesson 3.5:

Learn how to use Google Ads reports to measure success.

Module 4:

Optimization Techniques

Master the strategies to optimize Google Ads campaigns and improve ROI.

Lesson: Lesson 4.1:

Learn how to optimize Google Ads using A/B testing.

Lesson: Lesson 4.2:

Understand how to improve Quality Score and reduce ad costs.

Lesson: Lesson 4.3:

Learn how to refine targeting and adjust bids based on performance.

Lesson: Lesson 4.4:

Explore techniques to optimize Google Display and Video Ads.

Lesson: Lesson 4.5:

Learn how to use Google Analytics in conjunction with Google Ads.

Module 5:

Strategies and Tactics.

Take your Google Ads skills to the next level with advanced strategies and tactics.

Lesson: Lesson 5.1:

Learn about remarketing and how it works in Google Ads.

Lesson: Lesson 5.2:

Understand advanced bidding strategies, such as Target CPA and Target ROAS.

Lesson: Lesson 5.3:

Learn how to use Google Ads scripts to automate tasks.

Lesson: Lesson 5.4:

Master Google Ads targeting for specific audience segments.

Lesson: Lesson 5.5:

Get hands-on with Google Ads mastery course content to fine-tune your skills.

Module 6:

Campaign Reporting and Analytics

Learn how to analyze your Google Ads campaigns and make data-driven decisions.

Lesson: Lesson 6.1:

Understand the key metrics to track in Google Ads.

Lesson: Lesson 6.2:

Learn how to generate and interpret Google Ads reports.

Lesson: Lesson 6.3:

Learn how to use Google Ads Academy course insights to refine campaigns.

Lesson: Lesson 6.4:

Explore how to evaluate conversion tracking and optimize for better results.

Lesson: Lesson 6.5:

Learn how to use Google Ads data to create actionable insights for future campaigns.

Get All the Details! Download Our Brochure and Start Your Digital Marketing Journey Today!

You Will

When you enroll in our Digital Marketing course, you’ll get so much more!

01 Learn from Experts

Learn Google Ads from industry professionals with our Google Ads training course. Gain insights from top experts in the field and start mastering Google Ads strategies to drive successful campaigns.

02 On-Hand Learning

Master Google Ads with interactive sessions and real-world case studies. Whether you’re a beginner or looking to advance your skills with an advanced Google Ads course, we’ve got you covered.

03 Paid Tools Access

Get hands-on experience with premium Google Ads tools and platforms included in the Google Ads certification course. Learn how to use these tools effectively without any extra costs.

04 Live Projects

Work on live Google Ads campaigns to enhance your portfolio and gain valuable experience managing ads, creating campaigns, and optimizing for better ROI.

05 Influencer Interaction

Connect with Google Ads influencers, learn their strategies, and discover how to grow your digital advertising career with insights from the best in the industry.

Choose Offshore Academics

It's Our Choice by the Way

Empowering Students with Knowledge, Confidence, and Success – Offshore Academics Leads the Way!

Industry-Relevant Curriculum

Stay up to date with our Google Ads certification course that covers the latest trends, strategies, and market needs in digital advertising, so you’re always learning what’s in demand.

Personalized Mentorship

Get one-on-one guidance from Google Ads experts who help sharpen your skills, provide real-world insights, and offer career advice to ensure your success in the digital advertising field.

Job & Freelance Support

Learn essential Google Ads skills and gain the connections you need to land jobs or start freelance projects in the digital marketing industry.

Live & Recorded Sessions

Enjoy the flexibility of Google Ads course classes that are live and also available as recordings, so you can learn at your own pace and convenience, no matter your schedule.

Interactive Workshops

Take part in hands-on Google Ads workshops where you can apply what you’ve learned, optimize campaigns, and gain real-world experience to build your portfolio.

Your Questions

Do I need prior experience in digital marketing to join this course?

No, our Google Ads course for beginners is beginner-friendly. You don’t need any prior experience in digital marketing. With personalized guidance, you'll learn how to use Google Ads effectively, regardless of your background.

How long will it take to complete the Google Ads course and start running campaigns?

Our Google Ads certification course is flexible. You can complete it in 3-6 months, with 24/7 access to lessons. Many students start running Google Ads campaigns shortly after completing the course, gaining hands-on experience right away.

What tools and platforms will I learn in this course?

You’ll get hands-on experience with Google Ads tools like the Google Ads dashboard, keyword planner, ad creation tools, and Google Analytics for tracking performance. Plus, you’ll get access to premium resources with no extra cost.

Can I run Google Ads campaigns without a big budget?

Yes! This course teaches you how to run effective Google Ads campaigns on a budget. You’ll learn bidding strategies, audience targeting, and optimization techniques that make the most of every ad dollar.

How do I know if Google Ads is the right advertising platform for me?

If you want to reach potential customers at the exact moment they’re searching for your product or service, Google Ads is a great choice. Our course helps you explore Google’s advertising ecosystem and discover how it aligns with your business goals.

Will I get job assistance after completing the course?

Yes! We provide job assistance, portfolio-building support, and tips on getting clients as a Google Ads specialist. With Google Ads certification courses, you'll be ready for career opportunities or freelance work.